New work from 4Creative, ITV Creative, Southbank Centre and more

Plus, IHALC meets Pepsico's Matt Watson

With a mission to celebrate and elevate in-house work, our new Showcase section features new projects every day.

Currently on Showcase, we have a beautiful campaign for the Hayward Gallery's Strange Clay exhibition by the in-house team at the Southbank Centre.

4Creative’s portable peeing device, the Stream Free 4000 (the mind boggles).

A look at how ITV Creative and DixonBaxi worked on its on-air refresh and the launch of ITVX.

And draftLineEurope’s attempt to persuade Italians to drink Belgian beer with meals.

It’s all on Showcase now.

If you would also like your work to feature, and be shared across our social channels, please email with images, credits and a little background information to me at patrickb@wdc-london.com

IHALC meets Matt Watson

For our next In-House Life online session, in partnership with Adobe Workfront, I'll be speaking with Matt Watson, ECD at Pepsico's London-based in-house agency, Sips & Bites. Join us online on 25 January at 1pm UK time, as we talk about building a culture, and the creative opportunities of working across some 70 famous brands. Register for free here